Sunday, April 6, 2008

Breast Cancer Awareness Month: Businesses Supporting the Cause

Currently, the month of October is designated as the official National Breast Cancer Awareness Month (NBCAM). For over two decades, NBCAM has successfully educated women of all ages about early detection, treatment, and diagnosis of breast cancer. Non-profit organizations such as Karmanos Cancer Institute, American Cancer Society, Susan G. Komen Breast Cancer Foundation and the National Breast Cancer Foundation are devoted to raising money for breast cancer research and educating women (and men) about the disease, supporting those with breast cancer, and celebrating the individuals who have survived it.

Companies such as Macy’s and Target are inviting their consumers to join them in the fight against breast cancer. The “Pink Ribbon Items” are sold to help support breast cancer research. These companies have agreed to donate a portion of the proceeds to breast cancer charities. Most items related to breast cancer awareness can be identified with a pink label or a pink ribbon. Ford Motor Company has supported breast cancer research for over 10 years by donating money and selling pink silk scarves specifically for breast cancer charities. All businesses are invited to invest in unique corporate gifts that help support breast cancer research. There are corporate gifts available that are embellished with the breast cancer awareness “pink ribbon”. Some of the other gifts are manufactured in pink and can be personalized with a monogram. These breast cancer awareness business gifts range any where from heart-shaped luggage tags to pink leather totes.

Breast cancer awareness is not limited to woman only. Men are encouraged to support the cause as well. According to the National Breast Cancer Foundation, 1600 men will be diagnosed with breast cancer this year. Even the most masculine man should rethink wearing pink when it comes to supporting a great cause.

Although, October is designated as National Breast Cancer Awareness Month, supporting the cause can be a year-round commitment. Those who are unaffected by breast cancer should help join the fight against breast cancer for their loved ones. Whether you decide to participate in an American Cancer Society sponsored walk, donate money to breast cancer charities, or invest in business gifts that help support breast cancer research, you will certainly contribute to saving someone’s life.

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